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Home > Portfolio > The Chups

The Chups.
Character design for the sweets industry. A collectible set of characters to be gifted with every Chupa Chups' product.

The challenge here was to design the set keeping in mind that all of the characters had to be assemblable, all of their parts had to fit within an egg of a certain size and that they had to fulfill the manufacturing process requirements regarding shape complexity and colour gamma.

Thus, an extra effort was required here to satisfy all parts involved in terms of final quality, character personality and manufacturing achievability. A tough journey to be honest, a decent job in the end.

Client: Chupa Chups
Production: Soon In Tokyo
Character Design: El Miku

El Miku

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