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Home > Portfolio > FruitaBu

FruitaBu. Organic Smoooshed Fruit.
Character design. sets and animation for a series of 1 x 30'', 1 x 45'' and 2 x 20'' TV commercials.

Once there was a guy from Leo Burnett Chicago (Mr. Andrew Meyer himself) who watched some music video while waiting to catch a plane. It took him days and days to locate the guy responsible for it, who happened to be... me!. Sometimes these things happen.

From there on we started quite a curious transatlantic relationship which led to the birth of a small eco-army devoted to the task of giving the fruit back to the people in the shape of the most varied catalog of smashed fruit twirls. The fruitolution.

Client: The Kellogg Company US
Agency: Leo Burnett Chicago
Production: El Miku
Character Design, Sets & Animation: El Miku

El Miku

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