Once there was a guy from Leo Burnett Chicago (Mr. Andrew Meyer himself) who watched some music video while waiting to catch a plane. It took him days and days to locate the guy responsible for it, who happened to be... me!. Sometimes these things happen.

From there on we started quite a curious transatlantic relationship which led to the birth of a small eco-army devoted to the task of giving the fruit back to the people in the shape of the most varied catalog of smashed fruit twirls. The fruitolution.