Although it never got to the production stage, this is the kind of work I like to feature here probably because it shows quite well what I tend to naturally when approaching to character design from scratch. Shape simplicity, empathy in the characterization and clearly defined personality.

And once again an animation sample here at the bottom, made not only for helping the client visualize the whole package but also for internal checking, forcing the base character to reveal possible design weaknesses or potential strenghts for further improvement / development.